快三走势图今天:2018 FIFA World Cup Russia?

江西快3公式 www.lwlmb.cn 14 June - 15 July

Media Release

Fédération Internationale de Football Association

FIFA-Strasse 20 - P.O. Box - 8044 Zurich - Switzerland

Tel: +41-(0)43-222 7777

Russia 2018

More than half the world watched record-breaking 2018 World Cup

© Getty Images
  • Audit shows a record 3.572 billion people watched the 2018 FIFA World Cup Russia?
  • Figure includes those who watched TV at home, out of home or on digital platforms
  • The final was seen live by a combined 1.12 billion viewers worldwide

FIFA has today published the key findings of a comprehensive audit of consolidated final audience data for the 2018 FIFA World Cup Russia?, which was broadcast live in every territory around the world from 14 June to 15 July this year.

See also

2018 FIFA World Cup Russia: Global Broadcast and Audience Executive Summary

A combined 3.572 billion viewers – more than half of the global population aged four and over – tuned in to world football’s ultimate competition, according to audience data for official broadcast coverage of the 2018 FIFA World Cup.

The global in-home TV audience watching at least one minute of coverage totalled 3.262 billion, while a further estimated 309.7 million people watched no coverage in home but caught the action on digital platforms, in public viewing areas or in bars and restaurants, boosting the total audience by 9.5 per cent.

The final between France and Croatia on 15 July attracted a combined global audience of 1.12 billion, comprising 884.37 million viewers tuning in to linear TV coverage and a further 231.82 million out-of-home and digital-only viewers.

Over the 64 matches, the average live audience was 191 million: each game was a global televisual event in its own right.

The report also reveals that, on average, viewers watching on TV at home engaged with the coverage for longer than in previous FIFA World Cups: the number of viewers catching at least three minutes of the 2018 edition was 3.04 billion, a 10.9 per cent increase on Brazil 2014. Meanwhile, the audience watching for at least 30 minutes was 2.49 billion, way up on 2014’s 1.95 billion viewers.

All around the world broadcasters reached unprecedented numbers of unique users through their digital platforms as second-screen and on-the-move viewing was firmly established as a way of enjoying the FIFA World Cup.

"These figures really do support the claim that Russia 2018 was the best World Cup ever. We're particularly pleased to see an increase in the average time viewers are engaging with matches, which shows that we are giving the fans what they want. The fact that half the world’s population watched the FIFA World Cup reflects not just the high quality of our award-winning live coverage, but also that fans everywhere are insatiable for world-class football," said FIFA’s Chief Commercial Officer, Philippe Le Floc’h.

Publicis Media Sport & Entertainment (PMSE) compiled the consolidated audience figures for the 2018 FIFA World Cup based on scheduling and audience data gathered from official television auditing agencies in markets around the world, from FIFA’s Media Rights Licensees (MRLs), and non-captured (out-of-home and digital) audience data provided by Nielsen.

PMSE’s Global Broadcast and Audience Summary of the 2018 FIFA World Cup Russia is available (in English only) on www.lwlmb.cn.

All related documents

Recommended Stories

  • 美媒:李泽钜竞购澳天然气管道公司 家族最大海外收购项目} 2019-03-23
  • 《敦刻尔克》:不同于以往战争片的高概念高体验电影 2019-03-15
  • 《中国共产党问责条例》施行 问责的“板子”如何打? 2019-02-24
  • 海淀:社区中的快乐暑假 2019-02-24
  • 视见丨父亲节,我用吐槽来爱你 2019-02-04
  • 撸主脑残,重度三级,鉴定完毕。[哈哈] 2018-11-04
  • 北京首批积分落户申报阶段结束 12.4 万人申报 ——凤凰网房产北京 2018-11-04
  • 阿克苏地区启动公共机构节能宣传周活动 2018-10-26
  • 安徽九旬教师守候留守儿童:“鞠躬尽瘁,死而不已” 2018-10-26
  • 中国残联理事长鲁勇:我国残疾儿童义务教育普及率达90%以上 2018-09-04
  • 让个体诚信有力推动社会诚信 2018-09-04
  • 这些藏在主城中的小众公园 景美还免费 2018-08-21
  • 释放人才活力 支撑江苏高质量发展 2018-07-25
  • 加强和创新社会管理理论论坛暨社会管理创新案例颁奖典礼 2018-07-25
  • 电影人共聚“微博电影之夜” 张艺谋:如果不当导演就当守门员 2018-07-24
  • 106| 614| 954| 901| 744| 845| 566| 566| 244| 560|